
Physics research takes place mostly at your desk, at the keyboard, in the lab. You communicate results through posters, talks, and papers -- leading to, hopefully, wide dissemination and recognition. The sequence entails interacting with journal editors, referees, conference chairs, journalists, and others. I will focus on this post-research collaborative process in physics, now in a state of flux in the age of social media and Google Scholar, primarily through the lens that is Physical Review Letters.