
The internet gives science communicators direct access to the audiences that want to learn more about the latest developments, bypassing traditional media. But there are so many social networks, apps and platforms that it's almost impossible to stay on top of everything. In this talk, Fraser Cain, publisher of Universe Today - a website read by 38 million people in 2014 - describes the systems and methods he used to build an enormous science communications platform.
What worked, what didn't, and what role do journalists and the media play in this modern age?